Ocean Literacy Character and different is that the WOW UMT program this time brings the appearance of UMT’s ocean icon, ‘Cik Cu’ and her friends, an animoji characters brought in by the lecturers and students of UMT to attract younger generation with creative approach. Cik Cu and friends act as story tellers in each Chapter of BOOK and this new approach is fresher and successful in attracting students and the younger generation who will inherit the sustainability of nature and the ocean. The right target group for the purpose of improving marine literacy.