Preserving Marine Life Through Meaningful Action:
Kumpulan Hartanah Selangor Berhad’s Corporate Social Responsibility (CSR) Collaboration with SEATRU and UMT
By Mahizun Saidin (Kumpulan Hartanah Selangor Berhad)
In line with our commitment to environmental sustainability and community engagement, Kumpulan Hartanah Selangor Berhad (KHSB) proudly collaborated with the Sea Turtle Research Unit (SEATRU) of Universiti Malaysia Terengganu (UMT) in a two-day Corporate Social Responsibility (CSR) initiative focusing on marine conservation.
Held from 27 to 28 June 2025, the programme, led by KHSB’s Chief Operating Officer, Mr. Edi Zuhri bin Abd Rahim, has brought together KHSB staff and their families, offering them a hands-on opportunity to contribute to the preservation of endangered sea turtles. This initiative not only supported conservation efforts but also served as an enriching and educational experience for all participants.
Day One: Releasing Hope in the Ocean
The first day of the programme was centred around the symbolic activity of releasing turtle hatchlings into the open sea. This event marked a significant moment for all participants, as we witnessed the fragile yet inspiring journey of young sea turtles beginning their lives in the wild. The emotional impact of watching the turtles embark on the beginning of their life journey was particularly meaningful for the children in attendance, planting the seeds of environmental awareness and stewardship from a young age.
Day Two: Learning from Nature at Chagar Hutang Turtle Sanctuary, Pulau Redang
The second day of our CSR activity was dedicated to hands-on learning and community engagement at Chagar Hutang Turtle Sanctuary on Redang Island. Known as one of Malaysia’s most important turtle nesting sites, the sanctuary is operated by SEATRU as a protected zone for turtle conservation and scientific research.
KHSB staff and families were guided by the sanctuary tour guide. They were lucky to be given the rare chance to witness turtle nesting sites and learn about the process of egg incubation. The session, led by SEATRU experts and local volunteers, emphasised the importance of protecting nesting beaches and minimising human interference, especially during the critical nesting season.
As part of the day’s highlight, KHSB also took part in SEATRU’s “Adopt-a-Turtle” programme by adopting three sea turtles. These included one green turtle, named Moana, and two hawksbill turtles, named Nila and Nalu. The green turtle is listed as endangered, while the hawksbill is critically endangered, making this adoption an important contribution toward species conservation. These adoptions not only support SEATRU’s ongoing research and care initiatives but also help increase public awareness about the plight of these marine animals.
In further support of the sanctuary, KHSB donated a balaisaf, a multipurpose hall space. This newly built space is intended to benefit both visitors and volunteers, functioning as a rest area, educational zone, and prayer room. The balaisaf is a practical and lasting contribution that will support the day-to-day operations at Chagar Hutang Turtle Sanctuary. It is our hope that this small but meaningful addition will help support the sanctuary’s long-term goals and make a positive impact on future conservation activities.
KHSB’s CSR initiative with SEATRU and UMT was driven by a core objective: to promote environmental responsibility while creating meaningful engagement opportunities for employees and the wider community. As a state-linked property development and investment company, KHSB recognises the importance of integrating sustainability into our corporate culture, and it is our duty to protect the ecosystems that sustain life.
According to a KHSB representative, “Our collaboration with SEATRU and UMT marks more than a standalone event—it reflects KHSB’s long-term commitment to sustainability and corporate responsibility. We are proud to support the important work being done at Chagar Hutang Turtle Sanctuary and inspired by the dedication of the researchers and volunteers who safeguard our marine heritage.”
As Moana, Nila, and Nalu swim freely into the ocean, they symbolise the future we hope to protect. Through meaningful initiatives like this, KHSB strengthens its dedication not only as a key driver in delivering affordable housing in Selangor but also as a responsible corporate citizen devoted to safeguarding our natural environment for the well-being of future generations.
